From today's WSJ, "Beauty is in the eye of the beholder. Yet it isn't usually associated with Metamucil, a fiber supplement intended to relieve constipation. Procter & Gamble wants to change that. The makeover of Metamucil, a 75-year-old brand, is the latest in a series of brand updates at Procter & Gamble. Rather than invest in launching new brands, in recent years the company has breathed new life into tired ones."If P&G's right, I can't wait to see Lindsay Lohan, Nicole Ritchie & Wilmer Valderrama fighting tooth-to-nail over the last bottle of Metamucil at Fred Segal...at least I hope!
No comments:
Post a Comment