Ideo - Innovation Kings

I've been putting together a presentation for the CEO of Ideo -- the creative force behind Apple's first mouse, the Palm handheld, stand-up toothpaste tubes, insulin pens and just about every other meaningful product outside of Klondike bars and spinning rims.

This book is a bible for creative organizations and processes -- brainstorm! brainstorm! brainstorm! Prototype, Observe and Empathize! Just an inspiring look at work:


I also had a chance to play with Ideo's "method cards that help break the creative process into key categories and processes -- a nice, if a bit pricey, gift: