Aint' No Spicy Tuna Rolls

It's Moneyball for raw fish and rice. Though I personally drew the line at about 150 pgs of Yellowtail debate, this story rambles on for the true die-hards. I can now make a bit of sense from my own ill-designed Tsukiji fish market jaunt in Tokyo, and you gotta love all the L.A. references -- the birthplace of American sushi and all things cool.



Check it out and get hungry: The Sushi Economy by Sasha Issenberg.